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Notes on filling high-ticket chairs.

What we measure, what went wrong, and what actually moves the number. Written by the founder, for dental practice owners.

Dental lead generation: we produced 236 leads at $11.79 and it still failed

Dental lead generation: we produced 236 leads at $11.79 and it still failed

Sikandar Habib
Published on: 22/09/2026

By every number a dental marketing agency puts in a report, that campaign was a success. Almost nobody sat in the chair. This is what we got wrong and what we changed.

dental lead generationdental marketing roicost per leadcase study